Welcome to Twine Studios

A Collaborative User Experience Research, Strategy and Design Firm.

Creating effective user engagement platforms is essential to success in today’s business landscape; I created Twine Studios to help organizations put the pieces together into an integrated whole. At Twine, our approach is values-driven, results-focused, and collaborative. With 20 years of experience in people-centered, digital interaction research, strategy, and design, I have the context and the contacts to help you to accomplish your goals. If you’re interested in learning more, please give me a shout.
     - Hugh Graham

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At Twine, we believe in research, collaboration, storytelling, prototyping, and testing.

People-centered design is a rapid and iterative interaction design methodology focused on understanding and engaging individuals in ways that are useful, usable, and desirable.

While there is no perfect ‘one size fits all’ approach, the essence is as follows:

  • Understand the mission, vision, and stakeholders
  • Conduct some research, including competitive and audience
  • Develop insights through models, stories, prototypes
  • Iterate design through rapid, low fidelity techniques
  • Get the big questions answered before you niggle the details

Ever tried. Ever failed. No matter. Try Again. Fail again. Fail better.

– Samuel Beckett

Interested in our services? Get in touch and see how we can help.
Contact Us


At Twine, we provide a range of user experience research, strategy and design services.

Strategy and Planning

  • Business Requirements
  • Strategic Planning
  • Landscape/Competitive Analysis
  • Heuristic/Best Practice Analysis
  • Content Audit/Taxonomy
  • Team Facilitation
  • Agile Planning
Targeted Research

  • Audience Analysis
  • User Segmentation
  • Field Research
  • 1/1 Interviews
  • Personas/Scenarios
  • Customer Journey Maps
  • Concept Testing
Experience Design

  • Information Architecture
  • Wireframing
  • Interactive Prototyping
  • Content Strategy
  • Content Marketing
  • Multiplatform Design (Responsive)
  • Application Design (Mobile/Tablet)
  • Service Design
  • User/Usability Testing

What We Don’t Do

We understand that no one can be an expert in everything. That’s why we are proud to work with (and recommend) partners who offer related services including interactive/graphic design, content development, search engine optimization (SEO) and search engine marketing (SEM),and front- and back-end development. Looking for someone? Let us know and we’ll make the connection.


A representative list of clients since 1995...

When you hire Twine Studios, you take advantage of 20 years of digital experience, including engagements (by Hugh Graham) for the following organizations. We believe our differentiation is in how we can leverage extensive experience and apply it to new, collaborative experiences.

  • AIGA (American Institute of Graphic Arts)
  • Alamo Rent A Car
  • AAA (American Automobile Association)
  • American Friends Service Committee
  • Aspen Institute
  • Aspen Ski Area
  • Baxa/Baxter
  • Boscolo Hotels (Italy)
  • Budget Rent A Car
  • Cable Center
  • Chase Manhattan Bank
  • Cisco Systems
  • DaVita
  • Google Europe
  • Heifer International
  • Hong Kong Trade Development Council (HKTDC)
  • Janus Funds
  • Lee Jeans
  • Lexus
  • Limited Express
  • Knoll
  • National Trust for Historic Preservation
  • Nature Conservancy
  • PENTAX/Ricoh
  • PhoCusWright
  • Qwest/US West
  • Rocky Mountain College of Art and Design
  • TravelStore
  • United States Olympic Committee (USOC)
  • Universal Studios Florida
  • University of Denver


We help organizations create more effective and engaging products, services, and communications.

At Twine, we work with companies, nonprofits, and agencies to align business strategies and operational capabilities with people-centered design priorities. Through this approach, we are able to create a shared vision leading to superior experiences that are scalable and sustainable over time.

Hugh Graham, Principal
Hugh GrahamI have 20 years of experience in people-centered design. As a former Director of User Experience for The1stMovement and Sapient, my focus is on using people-centered research, prototyping, and facilitation to help organizations develop and implement innovative ideas. I’ve worked with a wide range of clients throughout North America, Europe and Asia, in industries including travel and tourism, healthcare, and financial services.
With a background in theater, I also do writing and speaking engagements on how narrative approaches lead to more effective design and development. Involvement in the arts and design community keeps me engaged and grounded in what’s current; I am co-chair of the DAM Contemporaries, a support group of the Denver Art Museum, and affiliated with the River North Art District (RiNo, rivernorthart.com) and Ironton Studios (irontonstudios.com). I live in the Highland neighborhood of Denver with Hadley Hooper and Maddie the dog.


Available for contract work and wine tastings

Contact Info

2111 West 31st Avenue
Denver, CO 80211
O (720) 301-4230
@ hugh@twinestudios.com